Experienz - hotel representation

Level of income generally high

Nordic countries (Sweden, Denmark, Norway, Finland, Iceland) rank among the world’s wealthiest by GDP per capita and have high disposable incomes, underpinning strong travel spending.

A record high percentage of income is spent on travelling

Nordic travellers historically allocate a larger share of income to leisure travel compared with average European tourists, reflecting high travel participation and willingness to spend on quality experiences.

More frequent travelling abroad than many other tourists in the world

Nordic travellers travel internationally at high rates; nearly 90% of all trips from the Nordics are to other countries, primarily within Europe.

Nordic region is one of the largest outbound markets in Europe

The combined Nordic outbound travel market ranks among the top source markets in Europe (often cited as the third largest in outbound market importance for many destinations).

Travel spending per capita is among the highest in the world

Nordic travellers tend to spend more on accommodation, food, and attractions than the European average, often outspending travellers from the UK and Germany on a per trip or per day basis.